Job Description

Job Description

Department:

E-Commerce & Digital

Job Status:

Full Timer

Working Hours:

Monday till Friday from 9:00 am till 6:00 pm

Location:

Head Office - Zalka

SCOPE OF THE JOB:

The Performance Marketing & Growth Specialist is responsible for driving full-funnel paid and owned marketing growth across Google Ads, SEO, email/CRM, and analytics. You will collaborate closely with the Meta Marketing Specialist, Shopify Experience Designer, and E-Commerce Specialist to execute data-driven strategies that support Mike Sport’s aggressive revenue targets across multiple brands and markets.

KEY RESPONSIBILITIES:

Strategic Planning & Audience Segmentation

• Lead audience research to identify high-value customer segments (demographics, behavior, LTV tiers) for prospecting and retargeting.
• Develop and maintain a detailed segmentation framework (look-alike, custom, value-based audiences) to inform paid media, email flows, and personalization efforts.
• Translate business objectives into channel-specific strategies, setting clear goals, KPIs, and success metrics for each segment.
• Plan and orchestrate Mike sport promotions, campaigns and activations across all relevant channels.
• Plan budget required per channel, etc.

Paid Search & Display

• Strategically develop and manage Google Ads campaigns (Search, Display, Shopping) and non-Meta paid channels (e.g., programmatic, affiliates), setting audience targets and budget allocations to optimize bid strategies and maximize ROAS.
• Oversee Google Merchant Center feeds, troubleshoot data errors, and recommend feed optimizations to improve campaign performance.

Email Marketing & CRM

• Define CRM segmentation and personalization strategies, using behavioral and lifecycle data to drive targeted email and SMS flows (welcome, cart abandonment, re-engagement).
• Work with our Customer Experience designer and Ecommerce Specialist to create content templates in Klaviyo (or equivalent) that automatically adapt to each customer segment’s preferences and purchase history.
• Launch and report on email campaigns, etc.

SEO & Organic Growth

• Own organic channel strategy: perform technical and content audits, implement keyword targeting (EN/AR) per segment, and guide content creation to capture high-intent search traffic.

Analytics & Attribution:

• Architect and maintain a robust analytics stack: configure GA4/GTM, implement server-side tracking and Conversions API, define UTM taxonomies, and ensure full funnel attribution across channels.
• Build segment-level dashboards in Looker Studio to monitor ROAS, CPA, conversion rates, and retention metrics across channels.

A/B Testing & Experimentation

• Develop and execute systematic A/B and multivariate tests across paid creative, landing-page templates, email content, and on-site experiences, using statistical significance to guide scaling decisions.

Cross-Channel Collaboration

• Facilitate regular planning sessions with the Meta Marketing Specialist, CX Designer, and eCom Specialist to align on segment definitions, test calendars, and creative briefs.
• Present strategic recommendations and segment performance insights to the eCommerce Director and leadership.

Vendor & Tools Evaluation

• Research third-party solutions and AI-driven tools that enhance segmentation, personalization, and campaign automation; lead evaluation and integration projects.

DESIRED SKILLS:

Required:

• Hands-on experience with Google Ads (Search, Display, Shopping) and Google Merchant Center campaign setup, optimization, and ROAS management
• Strong working knowledge of GA4, GTM, and Looker Studio for end-to-end attribution, conversion tracking, and performance dashboarding
• Deep understanding of audience segmentation, targeting strategies, and conversion-rate optimization methodologies
• Strong numerical aptitude: able to analyze budgets, forecast performance, measure ROAS/CPA, and manage media spend to hit ROI targets
• Proven budget management skills: setting, allocating, and optimizing campaign budgets across channels to maximize return
• Demonstrated ability to collaborate cross-functionally with CX, design, commercial, and operations teams
• Familiarity with SQL or data-query tools for ad-hoc analysis and reporting is a plus.
• Strong quantitative aptitude, comfortable building attribution models and predictive performance forecasts.
• Ability to leverage data-science concepts (segmentation, clustering, regression) to refine targeting and personalization.

Nice to Have:

• Previous hands-on experience with email/CRM platforms (e.g., Klaviyo, Omnisend, Mailchimp), including designing segmented automation flows
• Demonstrated SEO skills: technical audits, on-page optimization, keyword research, and content collaboration (EN/AR)
• Experience managing Arabic-language campaigns and localization for MENA market nuances
• Proficiency with A/B testing and experimentation platforms, and mapping multichannel customer journeys

JOB REQUIREMENTS:

• Education:  Bachelor’s degree in Marketing, Business Administration, Computer Science, Data Science, Statistics, or equivalent practical experience in performance marketing and analytics.
• Experience:  3–5 years of direct digital marketing experience, with proven ownership of Google Ads and Google Merchant Center campaigns; eCommerce or retail background preferred.
• Linguistic Skills: Excellent written and verbal skills in English and Arabic; proven experience driving alignment across cross-functional teams.

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