Job Description

SUMMARY: Groundfloor Finance is seeking a Senior Graphic Designer to be the creative force behind our brands visual evolution. Taking charge of our brand design and visual identity, you’ll craft compelling designs that resonate within the real estate investment and fintech sectors. You’ll collaborate closely with cross-functional teams, manage a diverse range of design projects, and ensure our brand identity stays consistent across all platforms. With a focus on innovation and strategic design, you’ll play a key role in communicating our brand’s message. 

Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!

• You have a deep understanding of design principles and a keen eye for detail, always striving to produce high-quality, polished work.
• You have experience working on branding projects and enjoy taking a company’s visual identity to the next level.
• You’re comfortable with both digital and print media, and you know how to optimize designs for various platforms whether it’s social media, website graphics, investor reports, or marketing collateral.
• You’re a clear communicator, able to present ideas effectively to internal stakeholders and make design decisions based on business needs and brand strategy.
• You welcome constructive feedback and see collaboration as a path to better design outcomes.

A DAY IN THE LIFE: 

• Support and facilitate the brand refresh process, collaborating with key stakeholders to ensure the new visual identity aligns with company goals and market positioning.
• Create compelling designs for digital ads, investor presentations, website graphics, social media content, and print materials that effectively communicate the company’s message.
• Work closely with marketing, content, and product teams to understand design requirements and ensure visuals align with strategic objectives.
• Present design concepts to stakeholders, incorporating feedback to refine and finalize deliverables that meet business objectives.
• Work with web and development teams to ensure seamless integration of design elements across digital properties, providing a cohesive user experience.

Requirements

YOUR EXPERIENCE + A FEW NICE TO HAVES:

• 8+ years of experience in Graphic Design
• Experience working for a high growth startup
• Experience with a focus on branding and visual identity in Real Estate, Finance, Fintech, or directly within lending and investing sectors
• A strong portfolio showcasing your expertise and ability to translate complex financial concepts into compelling, clear, and effective visual communications
• Proficiency in design software such as Figma, Adobe and other relevant tools
• Proven experience leading design projects and managing the creative process from concept to execution, with an ability to meet the distinct needs of both lending and investing business units
• Animation and motion design skills are a huge plus! Experience with tools like After Effects, Lottie, or Principle is especially valuable for bringing our brand to life across social, product, and investor communications

Benefits

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

GROUNDFLOOR is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

About GROUNDFLOOR

Since its launch in 2013, participants in GROUNDFLOOR’s real estate loans have earned annualized returns averaging 10 to 12 percent in a 6 to 12-month timeframe. No prior real estate knowledge is needed, and the $10 minimum is intentionally a low barrier to entry to give everyone the ability to build wealth in real estate. To date, GROUNDFLOOR remains the only platform offering direct participation in individual real estate investments to all on a broad scale, regardless of income or net worth.

The company is headquartered in Atlanta and has raised more than $30 million in capital from a variety of sources, including venture capital and online public equity offerings. As of its most recent round of financing, the company has over 7,700 public shareholders and is 30 percent customer-owned.

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